Secure Sockets Layer (SSL) is one of the most common security protocols used on the Internet today. Used to encrypt sensitive, private data, such as credit card numbers or bank account details, sensitive information sent from a visitor’s browser to your web server.
Aside from the security aspect, SSL certificates are now essential if you wish to better Google search engine rankings. Google announced that SSL Certificates are now a ranking factor in Google online search algorithm.
The Google search boost for using SSL applies to all sites, whether they have personal information or not.
Keep in mind that your website visitors are generally technologically savvy and aware of online threats. They insist that their confidential information is being kept safe. With an SSL Certificate you are letting them know that you are concerned about their online safety, assuring them that their private information is not going to be misused.